Think back to 2002.
Used to be that GAIA was king in ultimate gear. The company, based in Vancouver, seemed to have it all. Great logo, brand equity in the sport enjoyed by none other, key sales staff/agreements throughout the continent, and deals with the best teams in the land. Most notably, Furious George wore the cleats. uniforms and paraphernalia of Gaia.
Back to 2008.
The marketplace has changed, and so too has the place of GAIA. The current state of GAIA will be covered in a future post. All we need to say at this point is that their position in the sport has taken a hit. Competing companies like VC, Patagonia, Adidas, and other brands have taken serious junks of the competitive and recreational ultimate team market. The GAIA cleat, once the hottest item in the sport, remains the only ultimate specific cleat available. However, none of the best players seem to use it, adopting football cleats from Nike and the big boys of footwear. When someone pays for their cleats when they could get free cleats/discounted cleats meant for their sport, that's a bad sign.
So the poll question is:
- Who's the Best Clothing Company in Ultimate Right Now?